Stan: All right, guys, we're bidding and estimating today, but we're not just doing any bids and estimates. We're looking at some pretty massive projects. One of them is right here. Another one is out on another site.
Stan: Whoa, actually, guys, we're not actually going to go look at that other job, because I realize that it's a lot of numbers. These are big projects, and I don't want to overwhelm you and get you confused. Some of you guys really want to start learning how to do bidding and estimating, so I'm going to break this into two separate videos.
Stan: Today, we're going to be looking at the project I'm on, and down the road we're going to be looking at another project, entirely different.
Stan: Now, you're going to see this huge variance between the numbers. On this job, guys, the low bid was $54,000, and the high bid was over $137,000 for the exact same job with the exact same set of specs, and it actually isn't surprising.
Stan: Don't let this get you afraid....
Stan Genadek: What's up Dirt Monkey Maniacs? Today, we're going to talk about what everybody says you need to do, but nobody shows you how to do it. Not a lot of you know that I own a lawn care company, what you don't know is, my excavating company is completely separate from the lawn care division and what nobody knows is that I own a third company doing pure construction, decks, house additions, remodeling work and two other companies. All of my companies run themselves without me, you're going to see that today. If I can do it, you can do it. Each company is completely unique from the other companies but the systems that run them are not, they’re universal across the board. But what's even more important is, I'm going to teach you guys how to do the exact same thing. When you understand the basic principles of a system, you can tweak it and make it fit just about any company's profile. The system is the fundamental key to building a...
Stan: In one hour, I'm going to hopefully teach you something that will change your life forever. I'm going to show you three simple rules that will potentially double your profits from this year forward for the rest of your life. It’s the three percent rule, the five percent rule and the 10 percent rule. Now at the end of this video some of you are going to say the ten percent rule is not achievable and for you it isn't, so congratulations you're right. You see for me I don't live by the 10 percent rule, I've upped that ante a decade ago. I've made the 10 percent rule be my 40 percent rule, to be my 50 percent rule, to be my 60 percent rule. If I can do it, then I know you guys can do it. One of the things I want you to focus on in this next hour, is to understand the effect of scarcity. At the end of this video, I'm going to give you some actual examples of how very common businesses can have very scarce services. So make sure you stay tuned all the way to the end.
Matt Jones of The Site Shed Podcast joins Stan to teach us how to use a website as a way to create a good business database that we can market to over time.
Use your website as a way to create content. This content can then be used to create leads. To run seasonal campaigns, it's important to capture customer data. You want to get people to your website, you want to create a community.
Using free guides and downloads, you can "tag" people so you can create lists so you are marketing the right things to the right people. When you are marketing, it's important to build trust by giving them information they can use. Communicate things that are relevant to the customer.
Whether you're taking on a leaf clean-up job or a landscaping project, you're not always going to have the right tools to accomplish that specific job. But, don't let that slow you down. After 32 years of being in this industry, I still don't have all the equipment that I need to get every project done. It doesn't stop me, and it shouldn't stop you. Today I'm going to show you two ways that you can bid a fall clean-up job. We're also going to teach you how to make a "leaf burrito". I'm going to show you how we handle doing jobs when we don't have all the right tools and equipment. So without further ado, we're going to get this video rolling.
So you don't have a leaf vacuum, but you have a trailer and a tarp. We call it the "leaf burrito." Put it on a tarp and you can haul a lot of leaves. When you don't have a leave vacuum, you get creative. So he pulls plenty of...
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